PG Tips

Pg Tips

Brief

Who doesn’t love a good cup of tea? In 2018 Intervino partnered with PG Tips to launch the hugely popular ‘Breakfast in Bed’ kits. These gift sets were custom designed to include the nations most loved PG Tips tea bags, a personalised mug and egg cup.

Solution

Intervino worked in collaboration with PG Tips on this campaign and were responsible for creating a personalised mug with personalised initials, a bespoke gift box. White egg cup and tea box to create a combination gift set. Intervino developed the print and packaging solution, and the full back-end website management, complete with fully integrate order management processing and customer services.

Results

Enormous brand recognition for PG Tips and subsequently a huge volume of breakfast in bed kit sales for PG Tips…. Tea-riffic!