CASE STUDY

PG Tips

THE BRIEF

Who doesn’t love a good cup of Tea? In 2018 Intervino partnered with PG Tips to launch the hugely popular ‘Breakfast in Bed’ kits! These giftsets were custom designed to include the Nations most loved PG Tips tea bags, a personalised Mug and an Egg cup.

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“These giftsets were custom designed to include the Nations most loved PG Tips tea bags, a personalised Mug and an Egg cup”

THE SOLUTION

Intervino worked in collaboration with PG Tips on this campaign and were responsible for to creating a personalised Mug with personalised initials, a bespoke gift box, white egg cup and tea box to create a combination giftset. Intervino developed the print and packaging solution, and the full back-end website management, complete with fully integrated order management processing and customer services.

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THE RESULTS

Enormous brand recognition for PG Tips and subsequently a huge volume of breakfast in bed kit sales for PG Tips…Tea-riffic!

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