Johnnie Walker - Intervino

Johnnie Walker

What do you buy the friend who has everything? A bespoke bottle of Whisky of course! This data driven campaign was a huge success and we delivered these amazing bottles to happy doorsteps in the UK and Spain!

The Brief

In May 2018, Intervino launched a cutting-edge personalisation campaign in partnership with Johnnie Walker which offered an online whisky personalisation experience.

The campaign enabled consumers to purchase one of six exclusive personalised Johnnie Walker whiskies matched to individual flavour preferences.

Our Solution

Intervino worked in partnership with the Johnnie Walker / Diageo team to deliver a groundbreaking D2C campaign which offered consumers the ability to purchase a totally unique bottle of Whisky via a unique taste-profiling technology solution.

This solution used AI to match the taste profile to one of six new and exclusive Johnnie Walker blends.

Intervino delivered this bespoke Whisky alongside a personalised label and engraving solution, directly to the doorstep!

The back-end order management system and fully integrated customer service solution were all managed by Intervino.

The Results

Flawless execution of personalisation and customisation, utilising specially designed digitally printed personalised labels with bespoke bottle engraving. This campaign saw sell out numbers in the first few weeks and was one of JW’s most successful campaigns to date!


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