CASE STUDY

Johnnie Walker - My Edition

THE BRIEF

‘What Whiskey will not cure, there is no cure for’. In May 2018 Intervino launched a cutting-edge personalisation campaign in partnership with Johnnie Walker which offered an online Whiskey personalisation experience, enabling consumers to purchase one of six exclusive personalised Johnnie Walker whiskies matched to individual flavour preferences.

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"What Wiskey will not cure, there is no cure for"

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"What Wiskey will not cure, there is no cure for"

THE SOLUTION

Intervino worked in partnership with the Johnnie Walker/ Diageo team to deliver a ground breaking D2C campaign which offered consumers the ability to purchase a totally unique bottle of Whiskey via a ‘unique taste-profiling technology solution, using machine learning and algorithms to match the taste profile to one of a range of six new and exclusive Johnnie Walker blends.’ Intervino delivered a bespoke Whiskey with a personalised label and engraving solution, directly to the customers’ door! The back-end order management and fully integrated customer service solution were all managed by Intervino.

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THE RESULTS

Flawless execution of personalisation and customisation, utilising specially designed digitally printed personalised labels with bespoke bottle engraving. This campaign saw sell out numbers in the first few weeks and was a hugely successful campaign for Johnnie Walker My Edition.