Johnnie Walker

Brief

‘What Whisky will not cure, there is no cure for’. In May 2018 Intervino launched a cutting-edge personalisation campaign in partnership with Johnnie Walker which offered an online whisky personalisation experience, enabling consumers to purchase one of six exclusive personalised Johnnie Walker whiskies matched to individual flavour preferences.

Solution

Intervino worked in partnership with the Johnnie Walker/Diageo team to deliver a ground breaking D2C campaign which offered consumers the ability to purchase a totally unique bottle of Whisky via a ‘unique taste-profiling technology solution, using machine learning and algorithms to match the taste profile to one of a range of six new and exclusive Johnnie Walker blends.’ Intervino delivered a bespoke Whisky with a personalised label and engraving solution, directly to the customers’ door! The back-end order management and fully integrated customer service solution were all managed by Intervino.

Results

Flawless execution of personalisation and customisation, utilising specially designed digitally printed personalised labels with bespoke bottle engraving. This campaign saw sell out numbers in the first few weeks and was a hugely successful campaign for Johnnie Walker My Edition.