Intervino worked in partnership with the Johnnie Walker / Diageo team to deliver a groundbreaking D2C campaign which offered consumers the ability to purchase a totally unique bottle of Whisky via a unique taste-profiling technology solution.
This solution used AI to match the taste profile to one of six new and exclusive Johnnie Walker blends.
Intervino delivered this bespoke Whisky alongside a personalised label and engraving solution, directly to the doorstep!
The back-end order management system and fully integrated customer service solution were all managed by Intervino.