Our work with the team at Jura perfectly demonstrates how e-commerce and physical retail can work collaboratively. The aim was to capture the attention of malt whisky gifters in the UK to drive incremental sales.
The Jura team were looking for a campaign to drive incremental sales and margin with UK grocery customers by positioning the Jura premium range (14 year old plus) as the ‘go to’ Malt Whisky Gift with consumers through capitalising on key trading times for malt whisky. As the campaign was to be centered around gifting occasions, notably Father’s Day, the brief was to delight consumers with an innovative experience.
Within the Malt Whisky category, the Jura team identified an opportunity to capture more sales the ‘one time gifters’ shopper segment who are entering the category once a year at key seasonal gifting times.
The consumer purchases their bottle of whisky from the retailer as normal and then accesses a purpose built micro site to create a free personalised Jura label that is delivered to their home address for them to apply before they gift the bottle to the recipient. There is no additional charge to the consumer for the personalised label.
By using a QR code to implement the personalisation element, the brand was able to utilise the digital capabilities of e-commerce without taking away sales from the physical retail category. This was one of the key objectives of the project, making it work for brand, customer and consumers.
In addition to offering agency services, Intervino have also acted as the fulfilment partner in this campaign, which provided the client with a full end-to-end bespoke solution.
England’s leading wine producer, Chapel Down cultivate a range of the highest quality sparkling and still wines. The team were looking for a personalisation campaign that would create a perfect gifting option for any occasion and capture incremental sales throughout the year.
Branston recognised that Intervino were the ideal partner to tackle a unique and memorable project. A fantastic range of quirky festive branded merchandise was created to promote on social media and sell on the Branston website.
Intervino fulfil all Renais orders with sustainable mushroom stock, meeting dispatch and delivery requirements. This allows the materials to be easily recycled and it opens up the option for the packaging to be used within home compost.
