To deliver a savoury Easter ‘Egg’ gift set alternative via the Amazon Prime sales channel to adult consumers looking for something different.
Intervino collaborated during the concept and design phase, through to product procurement and physical sampling.
Intervino provided warehousing, gift set assembly, pick/pack and despatch for the unique and very popular Sensations Easter ‘Egg’ gift sets.
Intervino provided a fully managed Amazon D2C service including: product listing creation, listing optimisation, AMS campaign management, Amazon Prime fulfilment, reporting and customer service management.
The Sensations Easter ‘Egg’ gift set campaign proved extremely popular with Amazon customers and entire stock sold out in just under three weeks. Over 58% of the ‘Eggs’ sold within the first week. Sales conversion and search visibility was high with low AMS spend. All orders were fulfilled on time and the sets received 10 customer reviews averaging 4.4 out of 5 for the product. The product achieved #1 sales rank in category which was a fantastic achievement in such a short campaign and challenges posed by the Covid-19 epidemic.