To deliver a Christmas gift set campaign via the Amazon Prime sales channel to Doritos ‘Super Fans’ everywhere.
Intervino assisted during the concept and design phase, through to product procurement and sampling.
Intervino provided warehousing, storage, gift set assembly, pick/pack and dispatch for the unique and very popular Doritos Christmas gift sets.
Intervino provided a fully managed Amazon D2C service including: product listing creation, listing optimisation, AMS campaign management, Amazon Prime fulfillment, full reporting and customer service.
The Doritos Christmas gift set campaign proved extremely popular with Doritos super fans and the entire c. 1000 units sold out in just two weeks. Conversion and visibility was high with low AMS spend. All orders were fulfilled on time and sets received 36 customer reviews averaging 4.4 out of 5 for the product.