Coca-Cola
Brief
Provide hundreds of thousands of unique personalised Coca-Cola bottles to the doorsteps of loyal Coca-Cola fans!
Solution
Intervino provided warehouse storage for the Coca-Cola bottles and applied the labels on to the 100,000s bottles and shipped direct to consumer, providing a customer service solution and seamless fulfilment.
Results
We were able to distribute hundreds of thousands of bottles across the UK within a 6-week period, demonstrating our ability to manage and fulfill substantial quantities of personalised products in a very short time period.
Vaseline
Brief
Personalise one of the UK’s best-selling beauty products.
Solution
Intervino worked alongside the Vaseline team to deliver a range of personalised Vaseline tins for various gifting occasions and annual moments. Intervino were able to develop unique social media plans in collaboration with the brand teams in order to enable peak sales opportunities. Intervino were responsible for all print and packaging elements of this campaign and also the fulfilment management and customer service.
Results
Exceptionally high sales in key gifting seasons and extensive press coverage as one of the best beauty stocking fillers available in the UK.
Johnnie Walker
Brief
‘What Whisky will not cure, there is no cure for’. In May 2018 Intervino launched a cutting-edge personalisation campaign in partnership with Johnnie Walker which offered an online whisky personalisation experience, enabling consumers to purchase one of six exclusive personalised Johnnie Walker whiskies matched to individual flavour preferences.
Solution
Intervino worked in partnership with the Johnnie Walker/Diageo team to deliver a ground breaking D2C campaign which offered consumers the ability to purchase a totally unique bottle of Whisky via a ‘unique taste-profiling technology solution, using machine learning and algorithms to match the taste profile to one of a range of six new and exclusive Johnnie Walker blends.’ Intervino delivered a bespoke Whisky with a personalised label and engraving solution, directly to the customers’ door! The back-end order management and fully integrated customer service solution were all managed by Intervino.
Results
Flawless execution of personalisation and customisation, utilising specially designed digitally printed personalised labels with bespoke bottle engraving. This campaign saw sell out numbers in the first few weeks and was a hugely successful campaign for Johnnie Walker My Edition.
Marmite
Brief
To create an innovative and exciting range of personalised Marmite jars available for all seasonal campaigns, including events such as Valentine’s Day, Mother’s Day, Father’s Day, Christmas and the Royal Wedding.
Solution
Intervino personalised a range of Marmite’s generic and special edition jars, over an extended campaign, to include gift boxes and label variants for Christmas, Valentine’s Day and Mothering Sunday. We worked alongside the brand teams for the past few years to generate new and innovative jars for specific occasions.
Results
Intervino provided an end-to-end personalisation solution for Marmite. We worked to create a comprehensive design strategy, complete with fulfilment and customer services. The continued support of the Marmite brand team demonstrates the potential longevity of a campaign.
Doritos
Brief
To deliver a Christmas gift set campaign via the Amazon Prime sales channel to Doritos ‘Super Fans’ everywhere.
Solution
Intervino assisted during the concept and design phase, through to product procurement and sampling.
Intervino provided warehousing, storage, gift set assembly, pick/pack and dispatch for the unique and very popular Doritos Christmas gift sets.
Intervino provided a fully managed Amazon D2C service including: product listing creation, listing optimisation, AMS campaign management, Amazon Prime fulfillment, full reporting and customer service.
Results
The Doritos Christmas gift set campaign proved extremely popular with Doritos super fans and the entire c. 1000 units sold out in just two weeks. Conversion and visibility was high with low AMS spend. All orders were fulfilled on time and sets received 36 customer reviews averaging 4.4 out of 5 for the product.
Mizkan
- Full E2E build of the Mizkan D2C website buildandUX
- Bespoke Woo-Commerce platform build and integrated payment gateway
- Full SEO optimisation
- Implementation of a mobile-first approach
- Fully implemented profanity filter
- Email Marketing Integration and integration with CRM platform
- All associated tracking and analytics
- Custom built plug-ins allowing user to personalise packaging and see results in real time
- Basket allowing multiple personalised products to be purchased
Key Take Aways
- New product launch on a brand new microsite requires a well planned media approach.
- Data capture is critical to refine the proposition.
Baby Dove
Brief
What do you gift the parents who have everything? A personalised Baby Dove gift set of course!
Solution
Intervino is working in collaboration with Baby Dove to deliver a specialised baby gift set with personalised baby dove products, a custom designed box and a personalised gift card. The design, look and feel of the gift set were designed and developed in collaboration with the brand team. Intervino will provide all the back end integration, a unique customised Fulfilment Management System and fully integrated Customer Services.
Results
Due to launch in July 2018.
PG Tips
Brief
Who doesn’t love a good cup of tea? In 2018 Intervino partnered with PG Tips to launch the hugely popular ‘Breakfast in Bed’ kits. These gift sets were custom designed to include the nations most loved PG Tips tea bags, a personalised mug and egg cup.
Solution
Intervino worked in collaboration with PG Tips on this campaign and were responsible for creating a personalised mug with personalised initials, a bespoke gift box. White egg cup and tea box to create a combination gift set. Intervino developed the print and packaging solution, and the full back-end website management, complete with fully integrate order management processing and customer services.
Results
Enormous brand recognition for PG Tips and subsequently a huge volume of breakfast in bed kit sales for PG Tips…. Tea-riffic!
Sensations
Brief
To deliver a savoury Easter ‘Egg’ gift set alternative via the Amazon Prime sales channel to adult consumers looking for something different.
Solution
Intervino collaborated during the concept and design phase, through to product procurement and physical sampling.
Intervino provided warehousing, gift set assembly, pick/pack and despatch for the unique and very popular Sensations Easter ‘Egg’ gift sets.
Intervino provided a fully managed Amazon D2C service including: product listing creation, listing optimisation, AMS campaign management, Amazon Prime fulfilment, reporting and customer service management.
Results
The Sensations Easter ‘Egg’ gift set campaign proved extremely popular with Amazon customers and entire stock sold out in just under three weeks. Over 58% of the ‘Eggs’ sold within the first week. Sales conversion and search visibility was high with low AMS spend. All orders were fulfilled on time and the sets received 10 customer reviews averaging 4.4 out of 5 for the product. The product achieved #1 sales rank in category which was a fantastic achievement in such a short campaign and challenges posed by the Covid-19 epidemic.
Budweiser
Brief
Intervino were commissioned to work on a unique Christmas activation for ABInBev which allowed consumers to personalise a bottle of Budweiser. This came complete with a bespoke presentational gift box.
Solution
Intervino integrated with the Budweiser microsite and managed the orders end-to-end by printing and applying the labels and boxes, then shipping them D2C whilst providing a fully integrated aftercare service.
Results
Excellent customer engagement and increased website traffic with a boost in unit per unit sales for the brand.
I Heart Wines
Brief
Intervino were asked to provide custom-made Prosecco bottles for I Heart Wines which allowed the consumer to upload a photo and a personalised name on to the bottle label. Intervino also provided all of the unique gift boxes for I Heart Wines.
Solution
Intervino worked as a part of an inter-agency team to create and devise a print ready label file format solution. We then applied the labels to the bottles, created and designed the unique gift boxes and shipped these D2C, whilst also providing a fully integrated customer care provision and packaging elements of this campaign and also the fulfilment management and customer service.
Results
Delivery of a seamless D2C alcohol campaign with increased sales and excellent consumer to brand engagement.
Hendricks
Brief
To deliver a Christmas gift set campaign via the Amazon Prime sales channel to Hendricks fans and connoisseurs.
Solution
Intervino provided warehousing, pick/pack and despatch for the unique and very appealing Hendricks gift sets.
Intervino provided a fully managed Amazon D2C service including; product listing creation, listing optimisation, AMS campaign management, Amazon Prime fulfilment, reporting and customer service management.
Results
Complete sell out of two priority SKUs in the four-week run up to Christmas. These two SKUs achieved #6 and #37 sales rank in the Gin category during this time. The AMS campaign generated over 2 Million impressions and half of the total sales. Both SKUs received full 5 star customer reviews.